Absolutely no hype but high on appreciation because as Zaid says "our family traditionally believes in quality and quality sells anywhere."

"There is a lot of economics associated with fashion business. It is about selling, generating funds to expand and only pret, which survives on volumes, can help do that. In our price sensitive market, getting the right price point is most essential. The key to success is to stock a collection that will sell everywhere from Madurai to Manhattan", says the astute businessman.

Mr.Omar feels that the younger generation is choosing to break free from the herd and students on the campuses of Fatima or Lady Doak College do bear a testimony to this.